What Executives Don’t Understand About Big Data
How much more profitable would your business be if you had, for free, access to 100 times more data about your customers? That’s the question I posed to the attendees of a recent big data workshop in...
View ArticleWhat Executives Don’t Understand About Big Data
How much more profitable would your business be if you had, for free, access to 100 times more data about your customers? That’s the question I posed to the attendees of a recent big data workshop in...
View ArticleShadow IT Is Out of the Closet
Five years ago, “shadow IT” efforts were the dirty little secret of organizations. An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to...
View ArticleThe Popinator Is The Popcorn Eating Innovation You’ve Been Waiting For
Of all the categories of innovation covered daily on Fast Company, there’s been one conspicuous by its absence. That is, of course, innovation in the area of popcorn consumption. Not innovations in...
View ArticleLike Pinterest For Pros, A New Platform To Share Creative Inspiration
It can be hard to impose order on the creative process, particularly when working in groups. Mural.ly, a new collaboration platform based in Buenos Aires, operates on the notion that order is...
View ArticleWhat Can Facebook’s Open Graph Do?
Facebook’s open graph can be a powerful tool for brands, provided they know how to use it. As more and more companies look to gain a foothold on the social network, open graph is a key way to foster...
View ArticlePredicting Customers’ (Unedited) Behavior
Too often when we talk about Big Data, we talk about the inputs — the billions (trillions?) of breadcrumbs collected from Facebook posts, Google searches, GPS data from roving phones, inventory...
View ArticleIT Conversations That Matter
Most IT organizations are focused on incremental innovations and cost savings. They listen to customers, aiming to meet their needs and solve their problems. Michael Schrage, research fellow at the...
View ArticleThe Military’s New Challenge: Knowing What They Know
For soldiers in the field, immediate access to — and accurate interpretation of — real-time imagery and intelligence gathered by drones, satellites, or ground-based sensors can be a matter of life and...
View ArticleUsing Your Head: The State of Mind-Control Creativity
Cool as brains are, historically, they’ve tended to be pretty worthless without a body. Not so anymore thanks to a new generation of mind-control applications that allow people to fly a tiny...
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